So the dude behind the ever popular stuff white people like blog recently was offered a $300,000 advance for a 'Stuff white people like' book deal with Random House. I read this in the Sunday NY Times, and cannot say that I am at all surprised. Clever concept, funny (if at times a bit mean-spirited) writing, and a potential to appeal to many white (and non-white) readers all add up to a risk that might be worth taking by a larger publisher.
It was particularly interesting to read about literary agents scouring blogs for potential talent. As a blogger in the growing blogosphere, specifically in the rapidly expanding wine blogging community, I wonder if anyone focusing on wine blogging might also get a book offer.